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Home | Business | Branding

35 Articles Found in Branding Category.

         
How to Develop a News Hook for Your News Release [ 2]
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.
Author:   Marsha
Submitted: 2008-12-29
Corporate Gifts: Make your Advertising Budget Count [ 2]
Giving a select number of important clients some high quality corporate executive gifts is a great way to show that your company cares while letting you get more branding and logo recognition among those who really matter.
Author:   Anna
Submitted: 2008-12-27
Logo Merchandise for the Holiday Season [ 7]
Christmas gifts with your company logo can be a very efficient way to market your company with little effort and cost. Corporate logo merchandise created for the holiday season can help you increase your client base while operating on a tight budget.
Author:   Anna
Submitted: 2008-12-19
The Federal Cigarette Labelling and Advertising Act - Altria Lose 'Light' Cigarette Case [ 9]
The US Supreme Court ruled against the Altria Group in a case brought because they advertised a new brand of cigarettes as 'light'. In a 5-4 vote it was ruled that tobacco firms can be sued under state law for deceptive advertising of cigarettes, adding that manufacturers are not protected by federal labelling law.
Author:   john
Submitted: 2008-12-18
How To Get Good PR Without the Big Retainers [ 14]
As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck.
Author:   Marsha
Submitted: 2008-11-30
TV: The Way to Cost-Effectively Promote Your Book [ 16]
Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book's profile.
Author:   Marsha
Submitted: 2008-11-27
What Does the Future Hold for the Talk Radio Industry? [ 20]
The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers.
Author:   Marsha
Submitted: 2008-11-26
How To Use Business Cards To Market Your Business [ 21]
Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive enough to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business.
Author:   Kishor
Submitted: 2008-11-21
The Customer Experience Process [ 27]
Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization.
Author:   Robert
Submitted: 2008-11-17
Sales & Marketing: Survive Today's Economy By Doing Both Right, Right Now [ 25]
History shows that a recession can be the most auspicious time to invest in a brand. Some of the most successful brand campaigns in the past six decades began during economically challenged years. Discover survival techniques for today's tough economy.
Author:   Leslie
Submitted: 2008-11-16
   
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