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38 Articles Found in Branding Category.

Children's products have gained a very positive image for their ability to web brand. Find out what they are doing and why they are hitting their target so consistently.

Author: Scott

Submitted: 2009-01-19

Get coaching clients and let them know who you are, who you serve and why you serve them. Clients will want to work with you when they know you serve their needs and when they know what makes you unique.

Author: suzan

Submitted: 2009-01-13

When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.

Author: Marsha

Submitted: 2008-12-29

Giving a select number of important clients some high quality corporate executive gifts is a great way to show that your company cares while letting you get more branding and logo recognition among those who really matter.

Author: Anna

Submitted: 2008-12-27

Christmas gifts with your company logo can be a very efficient way to market your company with little effort and cost. Corporate logo merchandise created for the holiday season can help you increase your client base while operating on a tight budget.

Author: Anna

Submitted: 2008-12-19

The US Supreme Court ruled against the Altria Group in a case brought because they advertised a new brand of cigarettes as 'light'. In a 5-4 vote it was ruled that tobacco firms can be sued under state law for deceptive advertising of cigarettes, adding that manufacturers are not protected by federal labelling law.

Author: john

Submitted: 2008-12-18

As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck.

Author: Marsha

Submitted: 2008-11-30

Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book's profile.

Author: Marsha

Submitted: 2008-11-27

The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers.

Author: Marsha

Submitted: 2008-11-26

Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive enough to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business.

Author: Kishor

Submitted: 2008-11-21


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